YouTube Does channel’ binding to a widely promoted account in Twitter influence its ranking in search result

[SeeZisLab]

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SeeZisLab Team carry out experiments that help understand certain peculiarities of YouTube channel promotion. Today, the name of our experiment is as follows: “Does channel’ binding to a widely promoted account in Twitter influence its ranking in search results on YouTube?”


In order to check out this myth, we took two virtual machines and concomitantly registered a YouTube account on each of them. And for each of the accounts, we created two channels and uploaded 10 videos. The channels underwent all the registration stages required. Videos were uploaded by pairs, concomitantly on both channels. They were similar as for their title, bitrate, description, resolution, timing, and tags. Videos differed only by the fact that the first of YouTube channels, where they were uploaded, was bound to a popular page in Twitter, and the second wasn’t.

Then, positions of videos were taken in YouTube search results. Videos were located one after another, inseparably. To construct diagrams, those videos located higher got 1 point, and those lower – 0 points.

(Fig.1)
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The difference between two accounts turned out to be 60%, in favor of the channel bound to Twitter. (Fig.1)

First 5 videos were posted in Twitter feed from the YouTube account bound to it. The rest of the videos were not published in Twitter. These posts had no influence on the results of our experiment.

Our Team carried out analysis on a daily basis, for 14 days. At the end of our experiment, the values decreased from 60% to 10%. (Fig.2)

(Fig.2)
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In the picture you can see location of the channels that took part in the experiment. Rosullivan channel was bound to an account in Twitter, whereas Coanderson was not. That is why their ranking in search results was different. The channel bound to Twitter got higher (Fig.3)

(Fig.3)​

Conclusion: binding of a YouTube channel to a widely promoted account in Twitter influences video’s ranking and its position in search results.

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